Business Model Innovation for PillDrill
Smart medication tracking
About Project
PillDrill is a technology start-up and has developed a product that tracks pill adherence of the care receiver and keeps the caregiver actively informed. The target segments for Pill¬Drill’s first offering are the family caregiver and the semi-independent care receiver. The value for the caregiver is the peace of mind that is delivered by reducing the burden of caregiving, while for care receiver it is to help them organize and remember to stay on top of their pill taking habit. The goal of the project was to add value to PillDrill’s business model by discovering, identifying and validating three main opportunities for improvements.
Discover - Define
Analysis & Synthesis
Develop - Test - Deliver
Elements have been redacted for confidentiality
Solution Details
The intensive design thinking approach sup¬ported by deep dive research and testing with potential users guided the team to make the three actionable recommendations to enhance the base value and lead to growth in revenue. The aim of the team was to provide ac¬tionable recommendations that will add more value to the company’s product offering and business model. Overall recommendations addressed the aspects of product/market fit and reve¬nue streams. Actionable steps, based on validated insights were also provided to accelerate implementation.