I am an optimistically pragmatic collaborator with 3 masters in technology, business and human space along with 10+ years of experience in applying design thinking in diverse domains.
Helping entrepreneur’s, startups and organizations transform their nebulous ideas into breakthrough innovative businesses, products, experiences and brands is what inspires me.
I am a multifunctional hybrid thinker with deep knowledge and experience of transforming insights grounded at intersection of technology, business and human psychology into innovative strategies and offerings that eventually lead to revenue growth.
It is the fuzzy front-end of business, product, experience and brand development that excites me, and it’s in the refinement of these ideas into tangible futures that drives me to bring them to market. The desire to bring comprehensiveness (in assistance I offer) and the keen interest in design has energized me to transverse from engineering to the ambiguous front end of business/product/experience development.
Through these pursuits I have had the opportunity have acquired unique experience of working at every stage of innovation/incubation process through multifarious projects in diverse domains
Generative design research - Ethnography +contextual research - Cultural probes, diary study, observations and contextual in-depth interviews, 5 Human Factors, Card Sorting, Picture Interviews, Puppet Scenario, Ideation Game, - Scenario development, task analysis - Qualitative + Quantitative research methods & techniques - Needs analysis, Scenario mapping and persona development - Human factors and ergonomic analysis -Design language requirements - Defining product specifications & Design requirements
Assessment – definition of current context & vision - Jobs to be done - Value Proposition - Product market fit - BM ideation & innovation -Riskiest assumption - Pretotyping & prototyping - MVP - Testing & Validation of front and back stage - BM mechanics and financial metrics - One Page Business Plan, Value Hypothesis, Innovation Evolution Map, Analogous Models, Competitors- Complementors Map, Financial Model Analysis, Operational Model Analysis, Offering Activity Culture map, Investment readiness - Financial modeling & operationalization of the business model.
Design Goal Definition - Aesthetics Research &Trend Analysis, Form Silhouette Analysis, Human Factors Analysis (- Cognitive And Physical Ergonomics), Process Tree, Problem Definition, Design Requirements & Vision Ideation & Concept Development - Functional Exploration, Morphological Charts, Heuristic Ideation, Concept Metaphor Analogies, Concept Generation Matrix, Form Development, Functional Concepts, Structural Concepts, Formal Concepts, Material Concepts, Color, Material & Finish Study , CAD, Hand And CAD Renderings ,
Selection C-Box, Harris Profile, Design Criteria , User Testing,
Design Methods - Zen Design Approach, Fish Trap Approach , Psycho Aesthetic Mapping, Outside In Vs Inside Out,
Product Portfolio Development - Design Semantic & Design Language Definition, Aesthetics Positioning
Defining The Experience Meaning* & Metaphor, Touchpoint Analysis , Competitor Analysis, Analytics Review , Stakeholder Interviews , Contextual Enquiry , Content Audit , Diary Study, User Interviews, Heuristic Review, User Testing, Usability Test, Use Cases , Storyboards, Experience Metaphor , Experience Proposition, Experience Simulation, Affinity Diagramming, Task Analysis , Experience Map, User Flows /Workflow Diagram, Wireframe, Card Sorting, A/B Testing, Journey Map, Scenario Development , Persona Development ,Visual Language Definition, Cognitive Ergonomics, Sensory Exploration & Multisensory Design Approach , Vision In Product Design Process
Context Mapping , Competitive Positioning & Audit, Value Chain Analysis, Defining The Experience Meaning* ,Gap Analysis, Blue Ocean Strategy, Balanced Scorecard, 5 Force Analysis, BCG Matrix, Strategy Wheel, Business Model Innovation, Ten Type Of Innovation Framework ,Convergence Map, Opportunity Map, VMOST Analysis, PEST Analysis ,Stakeholder Analysis , Bowman's Strategy Clock, Innovation Landscape, One Page Business Plan, Product Roadmap, Portfolio Development, Change Management, Strategy Roadmap.
Creative Approach Definition Point Of View Definition Pitching , Business Development , Design Management , Project Management , Project Scoping , Drafting Statements Of Work, Pricing Project Opportunities, Leading Material And Part Procurements, Establishing Supplier Networks, Creating Expense Estimates And Constructing Invoicing Schedules. Mentoring & Inspiration/Team Building Workshops, Creative Facilitation, Co Creation Workshops Development Of Organizational Structures, Strategic Assets, And Operating Models, Organizational Process Development, KPI Definition , Design Review , Brand Management.
Innovation Landscape Analysis , Ten Type Of Innovation Framework , Innovation Evolution Map , Analogous Models, Competitors- Complimentors Map, Financial Model Analysis, Operational Model Analysis , Offering Activity Culture map, Design Driven Innovation, Technology Driven Innovation , Configuration Innovation ( Profit Model, Network, Structure And Process), Offering Innovation (Product System, Product Performance ), Experience Innovation (Service, Channel, Brand , Customer Engagement), Innovation via Meaning, Brand Driven Innovation.
Product Architecture Definition - Detail Design, System Design - Part & Assembly Definition - DFMA, DFX - FEA, FMEA - Design Of Experiments - Functional/ Proof Of Concept Prototypes, Rapid Prototyping, Alpha Production - Rapid Prototyping Of Selected Concept - Concept Testing And Market Testing - Research And Selection Of The Core Technology - Research And Selection Of Materials - Product Costing & Cost Models - Production Ramp-Up & Alpha Production
Alternative Futures (Growth, Discipline, Transformation Collapse) - Causal Layered Analysis (Metaphor/Myths, Discourse/Worldview, Social Causes, Litany) - Scenario Building - Cone Of Possibilities, Possible Futures, Plausible Futures, Probable Futures, Preferable Futures , Eras map - Communicating Futures - Futures Workshops – Science Fictioning– Artifacts From Future – Maps – Signals – Trend Analysis – Visioning - Backcasting - Scanning
Experience with wide variety of materials and mediums Concept prototypes, feasibility prototypes Physical & Digital Prototype Development - Functional Prototypes/ Working Model , Structural Prototypes , Form Exploration Prototypes , Proof Of Principle Prototypes , Visual Look & Feel Prototypes Working Prototype, Behavioral Prototype, Concept Scenario Storyboard, User Experience Prototype Functional Storyboarding - Virtual Prototypes, Renderings - Micro Pilots – Pretotyping - Paper Prototyping, Mockups, Digital Application Prototypes In – Invision, Justinmind .
Brand Driven Innovation – Touchpoint Mapping – Touchpoint Analysis - Brand Value Pyramid - Brand Identity, Brand Mark , Signature , Tag Line And Brand Collaterals -Brand Positioning, Promise, Personality , Brand Story , True Line , Top Line, Brand Image, Messaging Pillars, - Brand Architecture Definition,Brand Management, Brand Harmonization, Co-Branding, -Culture As Brand
Journey Map, Experience Map , Defining The Experience Meaning*, Touchpoint Analysis , Competitor Analysis, Analytics Review , Stakeholder Interviews , Contextual Enquiry , Competitive Audit , Service Experience Positioning, Service Metaphor, Service Proposition, Experience Simulation, Scenario Development , Persona Development, Service Blueprint, Ecosystem Map ,Rapid Mockups , Micro-Pilot / Prototyping , User Testing , Use Cases , Storyboards.
Email : shriom2@gmail.com
Office +1 415 866 4555