Butterlove
Bridging the gap between digital and in-person food experiences
About Project
Millennials have been dubbed "the foodie generation". Shifting demands coupled with new distribution, delivery and behavioral mechanisms have dramatically altered the food landscape. In 2013, VCs poured $2.8B into food-related start-ups. With capital fueling growth in this space, our team focused on designing an experience which addresses the unmet needs of an emerging, digitally-focused foodie generation.Targeted, in-depth user research led us to an opportunity area at the intersection of food and digital platforms as a means to increase empathy and altruism among close friends and families.
Butterlove provides a new way to share food experience by bridging gap betweeen digital &in-person food experience
Research, Analysis & Synthesis
ButterLove Value
Prototyping & Testing
Prototypes developed in JUSTINMIND prototyping tool
Solution features
The Butterlove Application
Prototypes developed in JUSTINMIND prototyping tool. In its current form it is a mobile app integrated within Instagram but can also work independently.
Solution Details
Butterlove is a gifting platform which enables convenient, personalized, "just because" gifting for foodie-obsessed millennials. It provides a new way to share food experience by bridging gap betweeen digital and in-person food experience. In its current form it is a mobile app integrated within Instagram but can also work independently.