The bra factory was founded with a feminist spirit and an ambitious objective: to offer customized bras at a revolutionary price. We are a small team who passionately believe that the right bra will help women feel their best and be their fullest selves.

We began with a realization that we are surrounded by bras, yet so few of us have bras that we love, that make us feel our best for today. The search for the right bra is often futile, with many bras not only being physically uncomfortable, but also making us feel inadequate. The cost of a well-made and good-fitting bra can be so prohibitive that many women decide not to go bra shopping at all. We asked a simple question; why is that, and what could we do about it?

It turns out there was a simple explanation. The bra industry has long been dominated by a single player that has enforced antiquated male standards of beauty and overly complex, opaque metrics for sizing, while reaping huge profits from consumers who have no other options.

We started The bra factory to create an alternative. Bras designed by women for women. By circumventing traditional channels, designing bras in-house, and engaging with customers directly, we’re able to provide higher-quality, better-fitting and good looking customized bras at a fraction of the going price.

We believe that buying bras should be empowering and fun. It should leave you happy and feeling great, with money in your pocket.

We also believe that everybody should embrace their unique body.

There’s nothing complicated about it. Good bra's, measured specifically for you.